The Impact of Green Innovation on Competitive Advantage at Five-Star Hotels in Jordan

Abstract

This study aimed to identify the impact of green innovation (in products, operations, and administrative methods) on competitive advantage (flexibility, cost, delivery, and quality) at five-star hotels in Jordan. Using a descriptive and analytical approach, along with proportional stratified sampling, the study surveyed 475 senior and middle management workers across 21 five-star hotels. Out of 214 distributed questionnaires, 200 valid responses were analyzed using SPSS (V26.0). The study found high levels of green innovation and competitive advantage, with a statistically significant effect of green innovation on competitive advantage. Recommendations included designing recyclable services, ensuring safe and sustainable use, improving service quality with advanced methods, and continuously evaluating market suitability.